As part of the collaboration between the Olympic Committee of Israel and Google, the final event of the AI-powered digital marketing program was held under the leadership of former Olympic staff member Ido Eisenstadt.
Throughout the program, students participated in professional enrichment sessions focused on digital marketing and artificial intelligence, acquiring innovative knowledge and practical tools for application in the fields of sport and communications. In the final stage, the students presented their projects to a panel of judges comprising representatives from Google, the school’s administration, and the Olympic Committee of Israel. Their presentations showcased innovative marketing plans developed using AI-based tools.
The objective of the projects was to recruit young athletes to the sports clubs in which the students train, while incorporating strategic thinking, creativity, and innovation. The students invested considerable effort and delivered impressive, high-quality projects that demonstrated original thinking and a strong command of the artificial intelligence tools taught throughout the program.
